Lego unveils smart brick sets that bring ‘your creations to life’

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LAS VEGAS - The Lego Group has unveiled a new way to play with Legos. 

On Monday, the company launched Lego Smart Play, a new interactive play platform designed to bring Lego creations to life through responsive, screen-free technology. 

The product series was unveiled at the Consumer Electronics Show (CES) 2026 and represents one of the most significant evolutions in the Lego brand since the introduction of the Lego minifigure in 1978.

Lego Smart Play brings ‘creations to life’

Big picture view:

At the heart of Lego Smart Play is the Lego Smart Brick, a newly developed component that allows Lego builds to respond to physical interaction for the first time. 

The brick contains a custom-made chip smaller than a standard LEGO stud and incorporates sensors, accelerometers, light and sound detection, a miniature speaker with an onboard synthesizer, and wireless charging capabilities.

The Lego Smart Brick is packed with technologies that bring play to life including sensors, accelerometers, light sensing and a sound sensor as well as a miniature speaker driven by an onboard synthesizer, and more. (Credit: Lego)

Unlike app-based or screen-led toys, the company said Lego Smart Play is designed to support open-ended physical play. The technology works invisibly within builds and remains compatible with the existing Lego System-in-Play, allowing traditional Lego bricks to be combined with the new smart components.

What they're saying:

"The launch of Lego Smart Play brings creativity, technology, and storytelling together to make building worlds and stories even more engaging, and all without a screen," Tom Donaldson, the senior vice president & head of Creative Play Lab at the LEGO Group, said. "We truly believe we are setting a new standard for interactive, imaginative experiences and can’t wait to see this innovation in the hands of kids when we launch this year."

Lego announces ‘Star Wars’ smart building sets

Dig deeper:

The Lego Smart Play system will make its debut with three "All-In-One" Lego "Star Wars" building sets.

"We’ve worked with our incredible friends at Lucasfilm for over 25 years, and our focus has always remained on creating original, unique experiences for the fan community through our sets. With Lego Smart Play, legendary stories and characters of the Star Wars galaxy will come to life like never before," said Julia Goldin, the chief product & marketing officer of the Lego Group.

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All three "Star Wars" building sets will come with a Lego Smart Brick with a charger and at least one Lego Smart Minifigure and Lego Smart Tag.

Fans can unlock smart features such as Lightsaber hums with the Smart Minifigures of Darth Vader and Luke Skywalker, the engine roar of the A-wing or listen to "The Imperial March" with Emperor Palpatine sitting on his throne.

When will Lego Smart Play be available?

What's next:

The Lego "Star Wars" sets will be available for pre-order from January 9th and available to purchase on March 1, 2026.

The sets will be available from www.LEGO.com, Lego stores and select retailers in select launch markets.

Lego Group said it plans to reveal more additions in the future.

Could Lego Smart Play appear on ‘Lego Masters’?

Big picture view:

The new LEGO product arrives at a time when rapid advances in technology are reshaping toys and games.

While it’s unclear whether Lego Smart Play will appear on the next edition of "Lego Masters" on FOX, it would certainly expand the type of challenges that the contestants would be able to do. 

Last year, the network ordered a sixth season of the competition show and announced that Nick Cannon will take over as host. Will Arnett hosted the first five seasons of "Lego Masters."

A premiere date for Season 6 has not been set yet.