This browser does not support the Video element.
App links NYC businesses with influencers for food discounts
The Storytime app is quickly gaining popularity around the city, linking up smaller content creators with local businesses, giving them perks like discounts or free meals in exchange for a social media shoutout.
NEW YORK - The Storytime app is quickly gaining popularity in New York City for linking up influencers and local businesses.
What we know:
The app has garnered popularity in part because it does not require users to have an immense following. Instead, it focuses on nano and micro influencers.
Restaurants and other establishments, including jewelry stores and workout studios, pay a monthly fee to have access to Storytime. After an influencer redeems an offer from a business, users are required to post a story tagging the company within 48 hours.
What they're saying:
One influencer stated, "Storytime was recommended to me by a coworker, and I use it four times a week on average."
Another user described the platform as "genius," noting that businesses typically offer $10-$50 in credit, making it cost-effective. They added that the platform feels "much more natural" than conventional advertising.
According to Storytime, the sandwich shop Lenwich saw a 1,000% Return on Investment through this model.
What's next:
The Storytime app is also available in parts of New Jersey, and recently expanded to Miami. The founders have voiced plans to bring Storytime to Boston as well, though it is unclear when that would happen.
The Source: This story was written using information from the Storytime website.