Renting a sports jersey

What is the hesitancy for people to buy a specific sports team jersey? Sometimes it is the price. Sometimes the player doesn't last very long. Sports fan Brian Watkins understood that pain and came up with a business model as a solution. Rent the jerseys. His new company rep the squad will give fans the chance to rent a different jersey each week for a monthly subscription of just $19.95, and no long-term commitment.