Universal Standard

A size 6 doesn't have better taste, she just has had better options, says Alexandra Waldman, creative director and co-founder of New York City-based Universal Standard. Not anymore. Waldman's plus-sized, direct-to-consumer brand is trying to change that. Waldman, a plus-sized woman herself, says she wanted normal, great clothes to live in: jackets, jeans, and runners. She wanted to be able to go into a bar in SoHo and not look like she was dressed for a baby shower on Long Island. Universal Standard not only serves her aesthetic but the needs of plus-sized women around the world.