Toys R Us is coming back

Toys R Us opening shops in Macy's stores

Toy store company Toys R Us is going to be opening holiday shops inside Macy's stores.

NEW YORK - Toys "R" Us is making a comeback for the holiday season. Macy’s is bringing Toys"R"Us stores to all of its U.S. locations.

Macy's announced Monday that the rollout of the pop-up stores will begin in late July with all locations expected to be up and running by Oct. 15.

This is the first time Toys"R"Us will be seen in every single U.S. location since WHP Global, which acquired a controlling stake in the bankrupt toy retailer last year, announced it would bring back 400 locations.

The unveiling of the new locations comes after Toys"R"Us became what many thought to be something of a distant memory when the COVID-19 pandemic shuttered its last two physical locations in New Jersey and Texas.

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Both locations had been opened in late 2019 and were the only Toys"R"Us stores in the country following the company’s chapter 11 bankruptcy filing in 2017 and its U.S. and British store closures in 2018.

"Macy's cannot wait to bring the Toys"R"Us experience to life in our stores," said Nata Dvir, Macy's chief merchandising officer, in part of a statement. "The customer response to our partnership with Toys"R"Us has been incredible and our toy business has seen tremendous growth."

The stores will range from 1,000 square feet in some locations to 10,000 square feet at the Manhattan flagship location.

Macy's has already been selling Toys"R"Us products online.

The Toys"R"Us shops will also feature a life-size "Geoffrey on a Bench"