Straight Outta Somewhere social campaign

The new move "Straight Outta Compton" has a brilliant social media marketing scheme going on. You've probably seen it filling up your Facebook and Instagram feeds.

Go to and type in a location. The site builds a sharable image that reads "Straight Outta" and the word you put in with the Beats by Dre logo.

The image is an effective free marketing tool for the biopic about N.W.A called "Straight Outta Compton" and Dr. Dre's new album called "Compton."