Norwegian Air says it plans to sell one-way tickets from Europe to the United States for as little as $69, according to Reuters. A round-trip fare would be more like $300, the airline's CEO, Bjørn Kjos, told Reuters. That's still about $200 cheaper than the airline's current fare for a round-trip transatlantic flight.
Kjos said the fares would be possible because there are U.S .airports with low fees, such as New York's Winchester County Airport and Connecticut's Bradley International Airport, because they have little to no international service.
"I think you will see a lot to that effect within five years' time," Kjos told Reuters. "What will happen to (Lufthansa) when everyone starts to fly direct?"
It's not yet clear where the flights will originate from. The airline said that while no decisions have been made on which U.K. airports to include, its existing operations at Gatwick, Manchester, Edinburgh and Birmingham would "naturally be the first destinations to consider operating from," according to The Telegraph.