How buying Nunbelievable cookies helps feed more than just you

What are Nunbelievable cookies?

Nunbelievable has a one-for-one business model — when you buy one bag of cookies, one meal is donated to someone in need.

NEW YORK - The only thing better than an amazing cookie is an amazing cookie that allows you to give back. Nunbelievable is a better-for-you baked goods company on a mission. Co-founders Bryan Janeczko and Kuda Biza were inspired by Tony Robbins' story of helping a group of nuns who devoted their lives to serving those in need.

They test-launched the product two years ago in Las Vegas with Tony and presold $100,000 of cookies. Then they knew they were onto something.

Nunbelievable has a one-for-one business model — when you buy one bag of cookies, one meal is donated to someone in need. Toms shoes, Warby Parker eyewear, and Bombas socks all popularized this business model.

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More than 42 million Americans struggle every day with food insecurity. So Nunbelievable has partnered with City Relief to not only add their sweet treat to a meal but also to give away a meal.

Janeczko said more and more people want to know that their dollar is making a difference. Nunbelievable is making a real impact by helping those in need.