Casting call for real Trix bunny

General Mills is looking for a real rabbit to be the face of Trix cereal.

The #RealTrixRabbit will appear on limited-run boxes in the winner's hometown.

From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends- and upload them to the www.RealTrixRabbit.com