"Is this good for Apple?" Techstream podcast co-host Shelly Palmer asked. "Doesn't hurt them. Doesn't help them. It's just part of their privacy narrative."
"Oh, it hits them hard," Palmer said.
"I don't actually know that it's going to hurt small businesses very much," Palmer said, "but it's certainly hitting Facebook where it hurts."
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More than 98% of Facebook's 2.8 billion users access the platform from their phones. With 900 million iPhones in use on this planet, that represents a very large chunk of consumers (who spent money on a $1,000ish phone) whose online activity, browsing, scrolling, and clicking Facebook can no longer track.
"If you have to opt-in, you're not going to," Palmer said.
"Because they make money when you interact with the advertising," Palmer said.
Apple did not respond to FOX 5 NY before this story was broadcast.