Who should pay on the first date?

Traditionally, first comes love then comes marriage. And then -- well, you know the rest. But getting to that love point can get quite expensive. So who should pay on the first date? "I think whoever asks for the date," Lori Zaslow, the co-founder of matchmaking service Project Soulmate. She says while the guy should traditionally pay on the first date, the woman should at least offer to pay on subsequent dates. Thanks to web dating sites and apps, people are going on more first dates than ever.