Industry Standard denim

Designer denim, made in America for a fair price? New Yorker Nicole Najafi is making it happen. She started her brand, Industry Standard, with a basic belief: you shouldn't have to pay $250 to get an awesome pair of jeans. It all started a few years ago when Nicole got fed up with denim shopping and decided it was time to get rid of the things she hated about jeans. Not only were they too expensive, but she says, if you fell in love with a pair of jeans and went back six months later, they'd be gone.