Rainbow bagels in Brooklyn

The next food craze may be growing in Brooklyn. The Bagel Store on Bedford Ave. where lines are sometimes out the door is selling out of its latest creation: the 'rainbow' bagel. Red, orange, yellow, green, blue, indigo and violet, the multi-colored, doughy treat is getting lots of attention.

It tastes like cereal and can be slathered with Funfetti-style cream cheese, according to Business Insider.


Celebrity publicist and Kim Kardashian's, BFF Jonathan Cheban, has been raving about the new and improved NYC staple on social media: