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Rainbow bagels in Brooklyn

FOX 5 New York
Unusual
Published October 16, 2015 8:51 AM EDT
Published October 16, 2015 8:51 AM EDT

NEW YORK (FOX 5 NY) - The next food craze may be growing in Brooklyn. The Bagel Store on Bedford Ave. where lines are sometimes out the door is selling out of its latest creation: the 'rainbow' bagel. Red, orange, yellow, green, blue, indigo and violet, the multi-colored, doughy treat is getting lots of attention.

It tastes like cereal and can be slathered with Funfetti-style cream cheese, according to Business Insider.

 

Celebrity publicist and Kim Kardashian's, BFF Jonathan Cheban, has been raving about the new and improved NYC staple on social media: