LOS ANGELES - It certainly is no secret that Pabst Blue Ribbon is looking to explore new products. Earlier this year, the company announced that it is releasing a beer with a higher alcohol content, along with the non-alcoholic alternative for the world-famous lager.
PBR has now released “Hard Coffee,” a unique and fun drink that is made using Arabica and Robusta coffee beans and milk.
The brand calls it a “great tasting vanilla infused premium iced coffee” with 5 percent ABV.
“Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things,” said John Newhouse, brand manager at Pabst Blue Ribbon, in a press release. “Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique.”
The new drink is currently only available in five states: Pennsylvania, Maine, New Jersey and Florida, according to the company’s Twitter. To find a retailer near you in any of these states, you can check out the “product finder” here.
Hard Coffee debuted in limited test markets on July 1.