Cashing in on food-based Instagram accounts

Some people who started out by simply posting photos of food on Instagram have turned their hobbies into to a business.  And now, some restaurants are trying to target them,  inviting them for meals and paying some of them to post photos.

It's a win-win.  The Instagram users get services or cash, and the restaurant can easily reach a half-a-million or more people who are interested in what they are selling (or serving).