Cashing in on food-based Instagram accounts
Some people who started out by simply posting photos of food on Instagram have turned their hobbies into to a business. And now, some restaurants are trying to target them, inviting them for meals and paying some of them to post photos.
It's a win-win. The Instagram users get services or cash, and the restaurant can easily reach a half-a-million or more people who are interested in what they are selling (or serving).