FTC social media crackdown

At some point in life, all of us decide we need to have something because someone we know had it first. And for many of us, those items we fancy appear even cooler if instead of a friend or a sibling wearing or using them we associate them with a celebrity. Attorney Pedram Tabibi says companies invest billions of dollars into social media marketing every year paying celebrities with the largest followings six figures for a single post posing with and praising the advertiser's product. On Wednesday, the Federal Trade Commission announced it sent more than 90 letters to those celebrities and the companies paying them warning those influencers to label any sponsored post as an advertisement.

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