Fighting fake news

Fake news became a phenomenon during the presidential campaign. But it has actually been around much longer, dating back to Superstorm Sandy. False stories are spread on social media, and unfortunately plenty of people believe them. Dr. Larry Chiagouris is a marketing professor at Pace University. He has been studying fake news for several years. He and other academics and scientists, like Professor Filippo Menczer with Indiana University, are developing ways to fight back against fake news.