Rossano Ferretti Hairspa worldwide empire
NEW YORK (FOX5NY.COM) - For this edition of the Lap of Luxury, Fox 5 News visited the Rossano Ferretti Hairspa in the Fuller Building in Midtown Manhattan to find out what makes his extraordinary haircutting method so unique.
Rossana Ferretti says his passion for hairstyling started years ago in his little village in Northern Italy. Rossano's grandfather was a barber. His mother was a hairdresser with a tiny two-chair salon in their village of just 315 people.
At 14 or 15, Rossano was already in love with the industry. By 20, he was working in fashion, doing hair for catwalks and photo shoots. But he says, he really wanted to change the way haircuts were done because he never liked when someone looked like they just had a haircut.
He wanted to create a more natural and organic look, so he created what is now known as his invisible haircut. Rossano showed us the invisible technique that's made him one of the most famous and coveted hair stylists in the world. He says he tries to give softness and lightness to the hair, and give it more volume.
Rossano says we often want to change our hair, but that's not possible. He believes you have to work with the hair to create gentle movement. He does this by following every movement he makes with his body, using his hands and his scissors.
Rossano specially designed his texturizing scissors, and they are, most certainly, part of the magic. He says they're the only scissors that can go vertically into the hair without chopping and chunking. That enables the hair to follow you organically. You can style it, he says, without using a blow dryer. You don't have to cut a lot to take out all of the dead hair. That gives movement and volume and also makes the hair look shinier, healthier and very natural.
Think Kate Middleton, Jennifer Lawrence, and Angelina Jolie. They're all clients. But you don't have to be a celeb to get the royal treatment here. Rossano says they give the same attention to every client because they're all celebrities to him.
These days, Rossano spends less of his time cutting hair and most of it expanding his empire, which now includes nearly two dozen salons around the world. He calls hair cutting a hobby now, but says it truly was his business 20 years ago. Rossano will cut hair when he misses it and charges more than $1,000 for a session.
But you don't need to spend that much to experience this method. A cut with one of his trained stylists here in New York starts at $155. Every one of his salons has at least two people in charge of the Rossano Ferretti method, Rossano says.
He says, that it doesn't matter if you're in the Maldives, India, Italy, or New York, consistency is the key word with his team around the world.
Rossano released a new product line last year that helps clients bring the salon experience home with them. He worked on the ingredients for over three years. The key point, he says, is to have products that are free of all of the things that can damage your hair.
There are no parabens, sulfates, formaldehyde, aerosol, or gas. His clients are very demanding and want the best, he says. When they're happy, he's happy.