Lamborghini now has an SUV

In this Lap of Luxury, I’m back in a Lamborghini for the fourth time, but this one is a little bit different. It’s the Lamborghini Urus, the brand’s first SUV.

Alessandro Farmeschi, President & CEO of Automobili Lamborghini Americas says the Urus is a game changer.

It’s a car, that for the first time in Lamborghini history, offers customers the opportunity to have the versatility and comfort of an SUV, along with the sportiness, agility, speed, and cornering capabilities of a super sports car.

The Urus is 650 horsepower, with a twin turbo engine.  It can go 0 to 62 mph in 3.6 seconds.  It can also brake from 62 mph to 0 in 110 feet.

And it has room to spare, with seats for 4 to 5 people, and space for two golf bags in the trunk.

It’s a car, four years in the making, and it was just named the Robb Report’s Car of the Year.

David Arnold, Managing Director at Robb Report says they had to persuade some people to get in the car.

There were a few judges who said they didn’t have any interest in driving an SUV.

But then they drove the car, came back, and said ‘this is unbelievable.’

It gives so many options in terms of where you can go, how you can drive it, and how many people can ride in the vehicle.

David says it opens up a whole new market for Lamborghini, which has won Car of the Year three years in a row.

This is the first time that any auto manufacturer has done that, David says.

This is Lamborghini’s 5th award overall.

Like all Lamborghinis, the Urus can be customized, from the interior stitching and the leather to the exterior paint color.  Starting price? $200,000. With average options it costs about $230,000.

Alessandro says there are a few features that truly make this car unique.  The four wheel steering system helps with the agility of the car.

The roll stabilization system provides comfort when you go off road, and also helps on the track.

There’s also the active torque vectoring system that helps the Urus take corners, while gaining speed and acceleration.

It’s a car that both breaks and keeps with Lamborghini tradition.  The Urus was the ancestor of the bull.

So with this car, Lamborghini is keeping with the tradition of naming all of its cars after bulls.

But this bull, is a brand new experience.