The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes.
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes.
Starbucks will stop charging extra for non-dairy milk substitutes
Starbucks said substitutions for a non-dairy option in their drinks was the second-most requested customization among their customers.
Starbucks said substitutions for a non-dairy option in their drinks was the second-most requested customization among their customers.
Starbucks CEO says company will fix 'overly complex menu' to reverse sales slump
Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.
Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.
Starbucks unveils 'Wicked'-themed drinks ahead of movie release
In anticipation of the "Wicked" movie release on Nov. 22, Starbucks is launching a new line of drinks and merchandise inspired by the film.
In anticipation of the "Wicked" movie release on Nov. 22, Starbucks is launching a new line of drinks and merchandise inspired by the film.
Starbucks replacing CEO: What's been plaguing the coffee giant?
From boycotts to labor disputes, here are some of the issues that have been plaguing the world’s largest coffee company in recent months.
From boycotts to labor disputes, here are some of the issues that have been plaguing the world’s largest coffee company in recent months.
Pumpkin spice season already? What we know about Starbucks, Dunkin' fall 2024 menus
More than 1,000 "pumpkin" items have hit shelves before July 15, and with good reason: the "pumpkin spice industry" was valued at $1.1 billion in 2023.
More than 1,000 "pumpkin" items have hit shelves before July 15, and with good reason: the "pumpkin spice industry" was valued at $1.1 billion in 2023.
Starbucks quarterly revenue falls on weak traffic in US and China
Starbucks' revenue fell 1% in the April-June period as customer traffic weakened in the U.S. and China.
Starbucks' revenue fell 1% in the April-June period as customer traffic weakened in the U.S. and China.
Starbucks half-off Thursday: How to score the drink deal
Starbucks customers can get half-off any drink on Thursday. Here’s how the deal works.
Starbucks customers can get half-off any drink on Thursday. Here’s how the deal works.
Starbucks' case goes before Supreme Court: Here's what it's about
Starbucks’ case against the National Labor Relations Board is going before the Supreme Court on Tuesday.
Starbucks’ case against the National Labor Relations Board is going before the Supreme Court on Tuesday.
Starbucks pink Stanley cups: Shoppers line up at Targets at 3 a.m.
Crowds are lining up as early as 3 a.m. at Targets for their chance to get their hands on the exclusive pink "Galentine's Day" Starbucks Stanley cups.
Crowds are lining up as early as 3 a.m. at Targets for their chance to get their hands on the exclusive pink "Galentine's Day" Starbucks Stanley cups.
Starbucks now lets US customers use their own personal cups for orders
The company said it supports the company’s commitment to reduce waste by 50% by 2030.
The company said it supports the company’s commitment to reduce waste by 50% by 2030.
Starbucks giving out free hot chocolate this month – here's how to get your cup
The coffee giant is warming up customers throughout the month of December with a free hot chocolate.
The coffee giant is warming up customers throughout the month of December with a free hot chocolate.
Starbucks drinks are half off on Thursdays in December – here's how it works
Starbucks is celebrating “Festive Thurs-Yays” in December with 50% off any drink, but the deal is only good during a certain time of day.
Starbucks is celebrating “Festive Thurs-Yays” in December with 50% off any drink, but the deal is only good during a certain time of day.
Every Starbucks drink is half off on Thursday – here’s how to get the deal
The Starbucks deal, which includes its new holiday beverages, is good only for a period of time on Thursday.
The Starbucks deal, which includes its new holiday beverages, is good only for a period of time on Thursday.
Starbucks Red Cup Day 2023: Here’s how to get a free reusable cup
The popular Starbucks Red Cup Day is happening on the same day as a planned workers’ strike at more than 200 U.S. stores.
The popular Starbucks Red Cup Day is happening on the same day as a planned workers’ strike at more than 200 U.S. stores.
Starbucks CEO rolls out ‘triple shot’ strategy for growth
Narasimhan has been CEO for less than year.
Narasimhan has been CEO for less than year.
'Tis the season: Starbucks' holiday menu and red cups return Thursday
Starbucks is ringing in the holiday season this week with the return of festive drinks like Peppermint Mocha, Caramel Brulée Latte, and a new holiday beverage.
Starbucks is ringing in the holiday season this week with the return of festive drinks like Peppermint Mocha, Caramel Brulée Latte, and a new holiday beverage.
Starbucks faces lawsuit over 'fruitless' drinks as judge allows case to proceed
A U.S. District judge in New York has given the green light for a lawsuit against Starbucks to proceed. The plaintiffs allege that Starbucks engaged in deceptive marketing practices related to its Starbucks Refresher beverages, which are promoted as fruit-based beverages available at Starbucks outlets.
A U.S. District judge in New York has given the green light for a lawsuit against Starbucks to proceed. The plaintiffs allege that Starbucks engaged in deceptive marketing practices related to its Starbucks Refresher beverages, which are promoted as fruit-based beverages available at Starbucks outlets.
Starbucks to overhaul iconic cup, citing sustainability and concerns for the environment
For a generation and more, Starbucks’ throwaway cup has been a cornerstone of consumer society, first in the United States and then globally.
For a generation and more, Starbucks’ throwaway cup has been a cornerstone of consumer society, first in the United States and then globally.
PSL 2023: Here's when Starbucks’ beloved fall drink will return
Pumpkin spice latte fans, it’s time to get your fall attire out early because, according to Starbucks, sweater weather begins now.
Pumpkin spice latte fans, it’s time to get your fall attire out early because, according to Starbucks, sweater weather begins now.