NJ among 20 states suing Dollar General for millions of hidden register markups: FTC
Signage is displayed outside of a Dollar General discount store in Inglewood, California on September 29, 2026. (Photo by Patrick T. Fallon / AFP via Getty Images)
NEW JERSEY - Ever grab a deal off the shelf at Dollar General, only to realize you paid more at the register? You aren't alone.
New Jersey has joined the Federal Trade Commission (FTC) and 19 other states to sue the discount retail chain for doing exactly that.
The checkout trap
What we know:
According to a massive lawsuit filed on October 26, Dollar General has been routinely overcharging shoppers for years, with the price tag you see in the aisle or in an ad often not matching the price at the register.
The FTC says these checkout markups have quietly cost shoppers millions of dollars.
Ignoring the problem
By the numbers:
The lawsuit claims Dollar General was completely aware of these deceptive pricing practices.
The company, which operates over 21,000 stores nationwide, received tens of thousands of complaints from frustrated customers. Instead of ensuring that the registers matched the advertised prices, the retailer allegedly did nothing to correct the issue and let the overcharging continue.
This new lawsuit comes just months after Dollar General settled a similar class-action case for $8.5 million without admitting liability. Additionally, the FTC reports that the retailer paid over $6 million in fines across seven state settlements between 2019 and 2026 for pricing discrepancies.
Dollar General $8.5M settlement: Last day to file a claim
U.S. consumers have until April 13 to file a claim in a class action settlement with Dollar General over allegations that the retailer charged higher prices at checkout than what was advertised on store shelves.
Hurting everyday shoppers
What they're saying:
The FTC emphasizes that these practices disproportionately harm low and fixed-income consumers who rely on accurate pricing to manage tight budgets.
"Dollar General has betrayed the trust of millions of American consumers and imposed significant financial harm on communities and consumers who are already struggling to make their paychecks last," said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection.
Dollar Tree response
The other side:
In response to the lawsuit, Dollar General issued a statement asserting that their goal is "100% accuracy" between prices on the shelves and at the register.
"As with other retailers and despite our policies and procedures, occasional price discrepancies can occur," the statement read. "When that happens, our store teams are instructed, empowered, and expected to make things right for the customer. In recent years, we have enhanced our price-accuracy processes and remain committed to continuous improvement."
Dollar General also noted it was first made aware of the FTC's investigation in early February 2026.
Dollar General sales hit record $10.4B, outlook raised amid inflation
Dollar General reported record quarterly sales of $10.44 billion, surpassing Wall Street expectations.
Customer refunds?
What we don't know:
The FTC has yet to announce how much monetary relief is being sought. However, Dollar General has publicly pushed back on the agency, claiming the FTC's financial demands are "orders of magnitude larger" than what they consider a realistic penalty.
It's also unclear if customers will be able to claim any money back if a settlement is reached.
Taking legal action
What's next:
The FTC is seeking to stop these deceptive pricing practices permanently. The coalition of 20 states standing with the FTC includes Alabama, Arizona, Arkansas, California, Connecticut, Florida, Illinois, Iowa, Kansas, Louisiana, Michigan, Mississippi, Nebraska, New Jersey, North Carolina, Ohio, Oklahoma, Tennessee, Utah, and Wisconsin.
The case will now proceed through the federal court system.
The Source: Information from this article was sourced from the Federal Trade Commission's Dollar General lawsuit and Dollar General's public statement.