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"Human fracking." It sounds like science fiction, but Princeton Professor D. Graham Burnett says it’s already happening to you every single day. Just like oil companies frack the earth for oil, trillion-dollar tech corporations are pumping digital "slop" into your feed to blast your attention to the surface—and sell it to the highest bidder. In this episode, Natasha sits down with the co-editor of ATTENSITY! to pull back the curtain on the multi-trillion-dollar land-grab for your consciousness, why your attention is literally being mined, and how we can finally fight back against the algorithm.