$60 for rye bread!? SoHo bakery has New Yorkers lining up for a taste

Name: $60 for rye bread!? SoHo bakery has New Yorkers lining up for a taste
Uploaded: 2026-09-21T12:19:19-04:00
Description: Would you shell out $60 for a loaf of bread? A new Austrian bakery in SoHo is betting New Yorkers will! RYE by Martin Auer has opened its very first U.S. location on Lafayette Street in Lower Manhattan, bringing a 57-year-old family sourdough starter and a unique baking process to New York City. FOX 5 NY's Meredith Gorman reports.

Would you shell out $60 for a loaf of bread? A new Austrian bakery in SoHo is betting New Yorkers will! RYE by Martin Auer has opened its very first U.S. location on Lafayette Street in Lower Manhattan, bringing a 57-year-old family sourdough starter and a unique baking process to New York City. FOX 5 NY's Meredith Gorman reports.

Posted September 21, 2026 12:19pm EDT

$60 for rye bread!? SoHo bakery has New Yorkers lining up for a taste

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$60 for rye bread!? SoHo bakery has New Yorkers lining up for a taste

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