Avec les Filles fashion line

Avec les Filles means "with the girls." Joyce Azria says she chose the name for her first solo fashion venture as a tribute to her French roots and a promise to her consumer that she would be in line with her and in touch with her always. Joyce, the daughter of BCBG's Max Azria, says she is breaking all the rules with this line to design clothing and shoes for the millennial woman, who also breaks the traditional rules of fashion.