Prince Harry and Meghan become instant Instagram stars

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Prince Harry and Meghan, the Duke and Duchess of Sussex, in London in January 2019. (Pool)

Social media loves the British royal family—especially the young, attractive couple expecting their first baby.

A brand-new official Instagram account for Prince Harry and Meghan, the Duke and Duchess of Sussex, launched Tuesday and rocketed past 1 million followers in less than 6 hours. That set a new Instagram record, according to Guinness World Records.

The account, which is SUSSEXROYAL, reached 1 million followers in 5 hours 45 minutes, breaking the previous record of 11 hours 36 minutes by K-pop star Kang Daniel, Guinness said.

"Welcome to our official Instagram; we look forward to sharing the work that drives us, the causes we support, important announcements, and the opportunity to shine a light on key issues," the couple wrote in the caption to their first post.

As of Wednesday afternoon, Harry and Meghan's IG had almost 3 million followers but only two posts.

Harry and Meghan's baby is due in late April or early May.