2025 Super Bowl ads for New Yorkers: Victor Cruz, Saquon Barkley and more
Super Bowl LIX commercials: What to know
Nick Primola, executive vice president of the Association of National Advertisers, joined Good Day New York to discuss.
NEW YORK CITY - Super Bowl LIX between the Kansas City Chiefs and the Philadelphia Eagles will be the biggest event of the NFL season, appealing to both die-hard sports fans and those clamoring for the commercials.
And this year is no different, with a host of celebrities appearing in TV ads during the Super Bowl, including Matthew McConaughey, Post Malone and Chris Hemsworth.
Here’s a sneak peek at some of the ads that focus on the New York City area.
Victor Cruz for NYU Langone Health
NYU Langone Health's new Super Bowl commercial features former New York Giants receiver Victor Cruz.
Giants legend Victor Cruz makes a Super Bowl comeback
Giants legend Victor Cruz is making a Super Bowl comeback, just not in the way that you might expect. He's starring in a new commercial with NYU Langone Health. FOX 5 NY's Dan Bowens gives us an exclusive first look.
In the commercial, Cruz playfully suggests that the doctors stick to medicine, yet the underlying message is clear: teamwork is as essential in healthcare as it is on the football field.
FOX 5 NY's Dan Bowens got an exclusive behind-the-scenes look, where Cruz shared insights into the parallels between being part of a Super Bowl-winning team and leading a team of top-tier medical professionals.
Saquon Barkley
Saquon Barkley, the former Giants' running back currently playing with the Eagles, is featured in a commercial for CURE Auto Insurance, answering questions at a mock press conference.
Hellmann's Mayonnaise
Actors Billy Crystal and Meg Ryan reunite in a new Hellmann's Mayonnaise ad to recreate a famous scene from their popular 1989 romantic comedy, "When Harry Met Sally."
The commercial starts with Crystal and Ryan returning to a New York City deli for lunch, and Crystal saying, "I can’t believe they let us back in this place," as Ryan responded with "nobody remembers that."
Ryan admits to feeling unsatisfied with her food until she adds some Hellmann's Mayonnaise. Later in the commercial, "White Lotus" actress Sydney Sweeney makes a surprise appearance and recites a famous line from the film.
More commercials you'll see at this year’s big game
On shoes
Elmo pairs up with Roger Federer for a commercial for On shows, where the tennis legend has to explain to the confused "Sesame Street" star which letters are actually on the sneakers.
Uber Eats featuring Charli XCX, Martha Stewart, and Matthew McConaughey
Uber Eats is debuting two separate celebrity commercials during Super Bowl LIX.
The first ad features Charli XCX and Martha Stewart. The two take part in the "We listen and we don't judge" TikTok trend, in which individuals share secrets with others with the promise they won't be judged for it.
The second Uber Eats spot features actor Matthew McConaughey as he walks up to a mirror with a photo of the Chicago Bears’ former head coach Mike Ditka taped next to it, dressed exactly like him.
Bud Light featuring Post Malone and Shane Gillis
Shane Gillis and Post Malone are starring in a Super Bowl commercial for Bud Light. Post Malone and Gillis arrive at a house party together carrying cases of Bud Light. They spend time together around the front door, open a beer, and start talking to the Ring camera, letting their friends know they made it, before getting a text telling them to head to the backyard.
Michelob Ultra featuring Willem Dafoe and Catherine O'Hara
"Beetlejuice, Beetlejuice" stars Catherine O'Hara and Willem Dafoe, collaborated to star in a new Super Bowl commercial for Michelob ULTRA.
O’Hara and Dafoe see younger couples with Michelob ULTRA beer and challenge them to games of pickleball, with the winner getting the beer. Each of their opponents underestimated O'Hara and Dafoe, who were shown to win every match they played.
The commercial ends with O'Hara and Dafoe holding up two full glasses of Michelob ULTRA beer in a large room lined with freezers full of Michelob ULTRA cases.
Stella Artois featuring David Beckham
Soccer legend David Beckham searches for his long-lost twin brother in a new Super Bowl commercial for Stella Artois. Beckham picks up a cold glass of beer and walks over to join his fictional parents at a table. His parents then proceed to tell him he has a twin brother whom they gave up and now lives in America, who is also named David.
The commercial then concludes with Beckham grabbing baby photos of him and his brother as babies before leaving the bar to search for the other David.
MSC Cruises featuring Drew Barrymore and Orlando Bloom
Drew Barrymore and Orlando Bloom star in a new Super Bowl ad for MSC Cruises. The company shared a preview of their ad on their YouTube channel.
The commercial features Barrymore and Bloom on a cruise ship, as the actress is playing the piano and singing "Holiday" by Madonna. Barrymore then asks Bloom, "Was that good," to which Bloom says, "Not great. Barrymore accepts Bloom's feedback and starts singing again.
Bosch featuring Antonio Banderas
Antonio Banderas is starring in a new Super Bowl ad for the German engineering company Bosch. Banderas costars in the commercial with an actor who plays the late WWE star Randy Savage, who died in 2011.
The 15-second teaser for the commercial features Banderas in a tuxedo, offering to open a jar of pickles for the wrestler as he struggles opening the lid. After Banderas opens the jar, the actor playing Savage thanks him for his help.
Watch the Super Bowl LIX live & free! Coming to you live from Caesars Superdome in New Orleans, Louisiana on Sunday, February 9, 2025. Tune in to pregame shows starting at 1 PM ET with the big game on at 6 PM ET. Watch on FOX [Station Brand] or stream live & free on Tubi. *Must be signed in to watch.