Is denim back?
Over the past couple of years, we've seen headlines documenting the death of denim, but now a group that predicts fashion trends says jeans are cool again.
Latina Magazine/Latina.com Editor at Large Verky Arcos Baldonado says the denim downturn sparked new innovation in the industry, especially for products targeting young consumers.
But, despite all the innovation and changes the denim industry, so far we don't know if it will translate into an increase in sales. A quick survey of young consumers in Midtown uncovered increased enthusiasm for "athleisure" clothing in place of denim.