Toys R Us teams up with Target to power online biz

The parent company of Toys R Us is turning to a rival to restart its e-commerce business ahead of the holiday shopping season.

Tru Kids Brands is teaming up with discounter Target Corp. to relaunch, according to a joint release. 
The site, which launched Tuesday, features product reviews and directs browsers to a buy button at to complete the purchase.
The moves come as the first two new Toys R Us stores -- one in Houston, the other in Paramus, New Jersey -- will open in November as part of a small comeback of the defunct iconic toy chain in the U.S. will also power online sales in the new Toys R Us experiential retail stores.