New Catskills tourism campaign promotes hiking and other activities

A screenshot from a new I LOVE NY ad promoting tourism in the Catskills. (New York Department of Economic Development)

A new tourism campaign touting the Catskill Mountains features 15 beginner level guided hikes and a fire tower challenge with prizes.

Gov. Andrew Cuomo announced the campaign Thursday at the Catskill Challenge, an event featuring hiking, mountain biking, fly-fishing and other outdoor activities showcasing the region.

The Fire Tower Challenge encourages experienced hikers to visit the five remaining Catskill fire towers and submit selfies to the Department of Environmental Conservation. The first 500 people who complete the challenge will get a free state parks pass for the season.

Guided hikes for beginners will be held in Greene, Sullivan and Ulster counties. The schedule is posted on DEC's website.

New TV ads promote the hiking events and local attractions in the Catskills.