McDonald's is giving customers a new way to love it with their "Create Your Taste" burgers.
I ordered my "Create Your Taste" burger by selecting everything including the sauce, bun, and toppings on a touchscreen kiosk. And the options were extensive with toppings including guacamole and jalapenos and sauces as varied as sriracha mayo and creamy garlic. Then I put the taste to the test.
Beyond the flavor, FOX Business Network's Senior Stocks Editor Liz McDonald says this new initiative is good for the chain's bottom line, especially as it competes with other chains that offer create your own options, such as Chipotle.
McDonald says that this could help declining sales because people like to choose their own toppings and ingredients. In fact, Burger King has been doing for years.
"Create Your Taste" is rolling out around the world. The location at East 58th Street and 3rd Avenue is the only location in New York, for now.