Fashion modeling, business and social media

Some of the world's biggest supermodels are walking the runways during New York Fashion Week, and you can join them next year. All it takes is Instagram and the hashtag #willyscouts!

Supermodel Cindy Bruna has starred in some of fashion's most prominent runway shows and ad campaigns, and now Instagram is helping her take it all to the next level.

For Wilhelmina, the modeling agency representing Bruna and many other iconic faces, social media is a critical piece of their business model.

Beyond boosting the careers of existing models, Instagram has also served as a platform to discover new talent, launching the careers of models like Kelsey Merritt and Giana Pica.

Now, Wilhelmina's CEO Bill Wackermann is spearheading a new initiative to formalize the Instagram scouting process, creating the hashtag #willyscouts to offer aspiring models the opportunity to submit their photos to the agency.

So, if you think you've got what it takes, get those selfies ready, and you could be walking the runway in no time.