Car service Uber has moved into the skies. It is expanding beyond cars to helicopters.
It is rolling out the service at the Sundance Film Festival which has screenings in both Salt Lake City and Park City, Utah.
Uber formed a partnership with Airbus. It began testing its Uberchopper three years ago flying customers from Manhattan to the Hamptons. It has also run tests at the Bonnaroo Music and Arts Festival and Cannes Film Festival.
Uberchopper works like the car app. Riaders can hail a helicopter and a car will pick up the passengers and take them to the chopper.
The costs were unclear but users reportedly would pay from a few hundred dollars to several thousand per ride.