LOS ANGELES - Macy’s is pulling a line of plates from their stores after Twitter users criticized the design for promoting “fat shaming” and unhealthy eating practices.
The plates feature three different sized rings, with the smallest labeled “skinny jeans,” the medium ring labeled “favorite jeans” and the largest ring labeled “mom jeans.”
Attention was first called to the plates’ messaging by podcast host Alie Ward, who tweeted out an image of the design Sunday.
“How can I get these plates from Macy’s banned in all 50 states?”
Thousands of Twitter users commented on the post, many of whom shared Ward’s sentiments, arguing that the plates’ messaging encouraged eating disorders and body shaming.
As someone who’s in recovery from anorexia, this type of diet culture stuff can be very damaging. It’s the wrong message for many reasons. Thanks for highlighting, Dad Ward. ❤️— You, Me, Empathy (@YouMeEmpathy) July 22, 2019
The amount of negative comments to this actually shocks me! Yes it’s a joke but it’s jokes like this that gives both men and women body issues. We should instead promote healthy relationships with food and encourage to fill up plates with fruits and veggies 🤗— Emma (@Emmamink95) July 22, 2019
One in every 100 Americans has an eating disorder. Every 62 minutes, someone *dies* as a direct result of this. In a culture of pressure on girls and women to be thin, “mom jeans” isn’t neutral, it says “Your body is unacceptable, fatso.” That’s not cute, that’s bullying.— A.J. Kandy (@AJKandy) July 22, 2019
Many others expressed disdain for Ward’s comment, arguing that people who dislike the plates don’t have to buy them, prompting Ward to issue a follow-up Tweet defending her stance.
Hi alie— Commander Vimes 🌶 (@PunditErrant) July 22, 2019
I can understand you not liking them. But why do you get to decide that 300 million other people don’t get that choice?
“Banned” was hyperbole — I just think this logic is flawed, harmful & people shouldn’t make money off of making women feel bad— but Macy’s agrees and is pulling them. General sidenote: speak up for others, contact your reps & vote in local, state & national elections k thanx https://t.co/TfFvqcIVI1— Alie Ward (@alieward) July 22, 2019
She also dropped a link to one of her podcast episodes in the comment thread of her original Tweet, which featured an interview she did with psychologist, author and beauty-researching kalologist, Dr. Renee Engeln. In the podcast, they discuss beauty standards and the way those standards affect our lives.
no Soundcloud, but listen to this 2-part @ologies w/ Dr. Renee Engeln about how beauty standards effect the mental & physical health of everyone: men, women, kids, LGBTQ+ folks and how it’s costing us money, time & even our lives. She changed *my* life. https://t.co/tkhm6nPH6C— Alie Ward (@alieward) July 21, 2019
Macy’s responded to Ward’s Tweet several hours later, announcing that they would be removing the plates from their stores, adding, “we missed the mark on this product.”
Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product. It will be removed from all STORY at Macy's locations.— Macy's (@Macys) July 22, 2019