Pope and brands

Name: Pope and brands
Uploaded: 2015-09-28T21:27:00+00:00
Duration: 3 min 5 s
Description: The pope's little black Fiat got a lot of attention last week, but will Fiat sell more cars because of it? And do other brands stand to make money from Pope Francis's U.S. trip? James Fox of brand strategy firm Red Peak thinks there will be a pope effect on brands, but it will be limited and potentially short-lived.

The pope's little black Fiat got a lot of attention last week, but will Fiat sell more cars because of it? And do other brands stand to make money from Pope Francis's U.S. trip? James Fox of brand strategy firm Red Peak thinks there will be a pope effect on brands, but it will be limited and potentially short-lived.

Posted September 28, 2015 5:35pm EDT