Jay Z's music service tidal may already be washed up. For $20 a month, consumers get access to high-quality audio and artists make more money than they do off sites like Spotify and Pandora. But it's being described as having an awful user experience.
Some of the biggest names in the music business joined hip hop mogul Jay Z to announce the launch of the music streaming service Tidal last month. But industry experts say it hasn't swayed as many music lovers as expected to sign up for the $10 basic monthly service when they can get the sounds they want somewhere else for free.
Tracking reports claim the Tidal app has fallen out of the top 700 iTunes downloads. By comparison, free competitors like Pandora and Spotify rank solidly in the top 25. Tidal offers subscribers exclusive videos and interviews, but it's not clear yet if that's what fans crave.
New York Post music journalist Hardeep Phull believes it is too soon to count Tidal out, especially with the star power they have on their roster. He says it would also be a mistake to underestimate Jay Z because he is a consummate businessman and no doubt will make adjustments to turn his multi-million dollar tidal investment into a success.