A 14-year-old girl who was the face of Australia’s iconic hat company Akubra killed herself after enduring online bullying, her family said Sunday.
Amy “Dolly” Everett, who began the ad campaign when she was 8, died last week to “escape the evil in this world,” her father Tick Everett wrote in a Facebook post. The family did not reveal the extent or the reasons why the girl was bullied.
“This week has been an example of how social media should be used, it has also been an example of how it shouldn't be,” Everett wrote.
The family released a separate statement on Wednesday to Australia’s ABC Network saying their daughter’s death was the world “crashing down” on them, but thanked the public for the “overwhelming” support.
We are shocked and distressed to hear of the passing of “Dolly” - the young girl many of you will recognise from our past Christmas adverts. This beautiful photo was taken 8 years ago. Dolly chose to end her life to escape the bullying she was being subjected to. She was not even 15 years old. To think that anyone could feel so overwhelmed and that suicide was their only option is unfathomable. Bullying of any kind is unacceptable. It is abuse and it is time for us to stand up when we see any kind of bullying behaviour. Dolly could be anyone’s daughter, sister, friend. We need to make sure that anyone in crisis knows there is always someone to talk to. Be a friend, check up on your mates. Our hearts go out to Dolly’s family and friends. Amy ‘Dolly’ Everett 1.5.2003-3.1.2018 #stopbullyingnow #doitfordolly #justbekind