Poke, the food, gaining in popularity in NYC

Poke is popping up all around town. Traditionally it's a Hawaiian marinated fish salad. But Pokeworks on West 37th Street in Manhattan is mixing it up by offering fish, chicken, and even tofu. 

But beyond the fish and meat, it's all about the toppings, from fish roe to sesame oil. And the combinations are delicious. 

With the poke trend taking off, the long lines here are a constant, but customers here say it's worth every minute. 

For now, this is Pokeworks's only New York location, but you can expect Grand Central and Union Square locations in the coming months.