Many Americans unaware TV is free via an antenna

- Some call it a comeback. Others call it common sense. With many cable bills in the $150 monthly range, TV antennas are now rising in popularity across the country.

Antenna sales in the U.S. are projected to rise 7 percent in 2017 to nearly 8 million units, according to the Consumer Technology Association.

Midtown Manhattan Best Buy sales manager Michael Cottrell said a lot of people are shifting to digital antennas and pairing them with streaming services.

While you can still purchase good old-fashioned bunny ears, antennas have definitely become more advanced. Rabbit ears can cost less than $20 and the more advanced ones about as much as only one month of cable or satellite service.

But what about when there is a storm? Cottrell said these antennas a far more advanced than in the past so even during rain or snow you should be able to see your favorite show.

Antenna sales are being propelled by a generation that grew up on streamed services.

But a third of Americans are still unaware that local TV via an antenna is free. With this option and so many other more affordable ones, it is no wonder so many have already cut the cord.

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