Jo Malone's second chance

NEW YORK (FOX 5 NEWS) - We've all seen the Jo Malone brand. Now we're getting to know Jo Malone herself. Malone sold her company to Estee Lauder and left it back in 2006.  But she is back in the fragrance business with Jo Loves, a new brand that reflects her challenging and inspiring journey.

For Jo Malone, a second chance came after she left her eponymous company during a struggle with breast cancer, just one of the stories in her new memoir.

She actually lost her sense of smell and taste during chemotherapy. But Malone's strength prevailed, and so did her sense of smell.

The new scents reflect Malone's new sensibility. And her book reflects resolve, with Malone's punchy fragrance literally jumping off the page.

Malone says we should all see our bodies as a canvas, and apply fragrance like color, layering different scents for a really rich, multidimensional experience.