Dating apps targeting older singles

NEW YORK (FOX 5 NEWS) - Dating apps like Tinder are finding themselves attracted to older people. Matchmaking apps have matured, and they're now courting singles in their 30s and older.

Why? Love coach Kavita Patel says it's a business model. People in their 30s and older have disposable income to spend on online and app dating.

That's right: it all comes down to money. Part of what has separated the apps from gold standard matchmaking sites like Match.com or eHarmony is they're free. But now that they've amassed a huge number of users -- Tinder is up to 9 million -- it's time to cash in on what has become a $2.5 billion industry.

Recently Tinder began charging its 30-plus crowd double what it charges its twentysomethings to use its monthly premium service. And while research does show that people aged 35 to 44 are twice as likely as their younger counterparts to pay for dating online, not everyone thinks it is fair.

Tinder Plus, as it is called, lets you undo left swipes and change geographic locations ahead of travel plans. Some say you can pay for all the extra features you want but still it won't get rid of the competition.