Company launches denim thong

- A fashion company is taking the concept of "short shorts" to a whole new level.

The budget fashion brand "Pretty-Little-Thing" unveiled what it calls its Mid-wash denim knicker.  The item features a thong-style back.

It's described as a "show-stopping festival outfit that is gonna get you noticed for all of the right reasons."

The shorts retails for $25.  The first batch reportedly sold out.

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