Burger King is needling President Donald Trump for his tweet about ordering more than 1,000 "hamberders" for the Clemson University Tigers' visit to the White House after winning the college football championship.
The spelling error was quickly corrected. But Burger King jumped in with a tweet of its own: "Due to a large order placed yesterday, we're all out of hamberders. Just serving hamburgers today."
Burger King said its tweet was all in good fun, but some marketing experts think the move was unwise.
Laura Ries, an Atlanta-based marketing consultant, said she understands companies wanting to be part of the social media conversation. But they should keep the message positive, not mocking.
"It's totally the wrong tone. It's not funny. It's mean," she said. "No matter what you think of the president, it's still the president."
Burger King responded that it "has a pulse on pop culture," and wants to be part of trending topics. It also said it was proud that its burgers were served to the football team.
"We like to playfully joke around with what the internet and news outlets are saying, but never to be mean spirited," the company said in a statement.
Some Twitter followers criticized Burger King. But others liked the tweet so much they celebrated with lunch at Burger King on Tuesday.