Emojis and gender stereotypes

Why don't emojis reflect a more modern reality about gender?

- Emojis really are a second language. As the saying goes, a picture is worth a thousand words. But do those words speak to everyone? In the last several years the emoji keyboard has gone through some facelifts.

Last year it was updated with new icons to reflect different ethnicities, families and sexual preferences. But what about gender?

Executives at Proctor and Gamble's Always brand say the keyboard still lags behind when it comes to women. In a new video as part of its #likeagirl campaign, always is asking the Unicode Consortium -- the gatekeepers of all things emoji -- to add icons that reflect the modern woman.

It also asks girls what emojis they would like to see by sending a tweet with the #likeagirl hashtag.

And with young women sending out more than a billion emojis a day, psychologist Dr. Nava Silton says that any stereotype no matter how small can snowball into a bigger problem.

We reached out to the Unicode Consortium on whether it would consider making the changes, but we did not get a response.
 

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