Barbie releases groundbreaking ad featuring a boy

YouTube | Moschino Official
YouTube | Moschino Official

CHICAGO (FOX 32 News) - Barbie is breaking ground with its latest ad. 

The commercial for "Mocshino Barbie" features a boy for the first time in the company's history. 

Moschino and Barbie recently announced their partnership on the highly anticipated collector Moschino Barbie doll, which comes with an eight-piece ready-to-wear Moschino collection.

In the commercial for the toy, a little boy - who is dressed to the tens - exclaims that the new Barbie "is so fierce!" 

It's the latest in a series of steps to remove gender-based labels (pink aisles & blue aisles) from toy shopping. For example, Target stopped labeling toys as for boys and girls a few weeks ago.

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