Summer of Hell: Commuters grab ridesharing deals

- As Amtrak goes into summer repair mode, Penn Station is like a box of chocolates. You never know what you're going to get.

With train service that commuters have to patchwork their way through and subway delays they may or may not have time for, it is easy to see why they turning toward rideshare services.

The Summer of Hell is becoming a Summer of Opportunity for companies like Uber, Lyft, and Via, which are offering deals that might just be enough to lure the working public away from the rails and into the world of ridesharing. As long as you pay attention to your emails.

Via, known for its $5 rides anywhere in Manhattan, has been offering limited-time deals for $2.95. Some Uber customers have gotten emails offering automatic discounts of 50 percent for as many as 10 rides --no promo code needed.

Mark DiMassimo of ad agency DiMassimo Goldstein sees it as an evolutionary moment for rideshare companies. It is time for them to start thinking long term about how to win over customers past the Summer of Hell. He said you should check every morning for deals on rides.

In a statement to Fox 5, an Uber spokesperson said: "Uber can supplement public transit options but could never supplant it. We encourage commuters to use the app to take them to alternative mass transit locations -- such as Glen Cove Ferry, the MTA's new bus locations, or the terminus of the subway when commuting to and from New York City."

We reached out to via for comment but did not hear back.

Either way the summer of hell is expected to continue until September 1.

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