Something that's probably never happened in the history of aviation happened recently on a JetBlue flight from New York to California: Passengers actively rooted for babies to start crying.
The one-of-a-kind flight was documented for a JetBlue Mother's Day ad released this week, Adweek reports. After passengers were seated, a flight attendant announced, "This will be the very first flight where crying babies is a good thing." To make that happen, JetBlue offered a 25% discount to passengers every time a baby started crying; so four fussy babies equaled a free flight.
It worked. Fortune notes passengers were "cheering and clapping" for crying babies by the time the plane touched down. "It made the entire idea of being mad about a sweet, innocent baby crying seem altogether silly," PopSugar states.
The ad asks passengers to be patient and understanding of parents traveling with young children. "It's difficult for moms who know that all eyes are on them as they make their way down a crowded aisle with a fussy baby," observes PopSugar.