Start-up Kidbox hopes to make dressing kids easier

- Unpacking happiness. That's the motto of Kidbox, a brand new startup that launched March 29, 2016, in Midtown Manhattan. The company is designed to make dressing kids easier for parents and more fun for the kids, while also helping a family in need.

Father and son team Haim and Morris Dabah came up with the idea. The two have decades of experience in retail.

Haim has been in the fashion business for over 30 years, most recently working as venture capitalist investing in tech startups. Morris runs a company that licenses kids' clothing. They thought, why not bring those two worlds together and create a box service for kids?

Morris describes Kidbox as a box full of cool new clothes and fun surprises. He says to think of it as a gift box addressed to your children. Parents go on www.kidbox.com, answer a few questions, and wait for their first box in the mail. Haim says parents just need to fill out a quiz that takes about a minute and a half and then let Kidbox do all the work. The company will deliver a custom shopping experience right to their door.

Every Kidbox includes 6 to 8 pieces of clothing, crayons and stickers to design the box, and a surprise ball for the kids to unravel. Parents have 7 days to decide what they want to keep. Take the whole box for $98, or pay for individual pieces a la carte.

Morris says they choose the best-selling items of the season: the most sought-after sweatshirts, shorts, and denim.

When families open the box together they can also have a conversation about helping children who don't have new clothing. For every Kidbox purchased, the company will donate another to a family in need.

Kidbox has teamed up with K.I.D.S./Fashion Delivers to let Kidbox customers choose who they want to help. Lisa Gurwitch, president and CEO of K.I.D.S./Fashion Delivers, says this is an opportunity for families to talk about needs and to be able to designate that kids in their own area or around the country receive a new item as well. K.I.D.S./Fashion Delivers started over 30 years ago and has donated over a billion dollars of clothing to families in need.

Kidbox is also hoping to help in a big way. The mission is to clothe a million children.

Kidbox is available for boys and girls, ages 2 to about 14. The clothing is from popular national brands like Butter, Diesel, and Seven for all Mankind.

If parents keep everything in the box it works out to about $14 to $16 per item. Parents will also love this isn't a subscription service, so there's no obligation. They also get free shipping and returns, and are not charged until they decide what they want to keep.

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