'Mom Must-Have' product winners from What to Expect

- The winners have been announced in the popular What to Expect 'Mom Must Have' product contest. According to creators behind the book, website and app, the awards were given in 20 carefully curated categories, all  nominated by the What to Expect community of parents and parents-to-be.

“Since the conception of What to Expect, I’ve been a mom on a mission to help other moms and dads stress less and enjoy their pregnancies and new babies more,” says Heidi Murkoff, author of the best-selling book What to Expect When You’re Expecting and creator of What to Expect Digital.  “Digital content and community has allowed that mission to grow, reaching and serving more moms in more ways. That mom-to-mom connection, parents helping other parents, is what the What to Expect Awards is all about.”

“What to Expect moms are passionate advocates for the products they love – and that goes for me, too!” says Emma Bing, Lifestyle Editor of What to Expect and mom of a 4-year old son (she also happens to be Heidi Murkoff’s daughter and the inspiration for What to Expect When You’re Expecting – she’s pictured on the cover of its 5th edition).  “We received thousands of write-in nominations and well over 100,000 votes to choose the winners, so being chosen as a winner is Mom’s way of saying to her friends, ‘you have to have this thing!’”

Bing is Murkoff's daughter and the inspiration for What to Expect When You're Expecting. She is pictured on the cover of its 5th edition.

For a list of all the winners, visit www.whattoexpect.com/awards 

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