NEW YORK (FOX 5 NY) - On June 25, 1996, Shawn Carter, (a.k.a. Jay Z) an up-and-coming rapper from Brooklyn, dropped his first studio album, 'Reasonable Doubt.'
The album and music to follow are the thing of legends.
"For an artist, their best album is their first because it takes your whole life to create it," said Roc-A-Fella Records co-founder Kareem 'Biggs' Burke.
Jay Z went on to have tremendous success that has extended way beyond music. Jay became one of the most successful moguls in history and Burke was right by his side.
FOX 5 NY is taking a look at the making of 'Reasonable Doubt' in a special airing Wednesday, October 12 at 10:30 p.m.
“It all comes back to 'Reasonable Doubt,' said Burke.
"We learned early on that we could use the music as a platform to launch other business because we seen (sic) the stronghold we had in all the communities and everybody gravitating towards the music. We talked about things that we actually wore, champagne that we actually drank, cars that we actually drove. We saw the influence and we started to get into those businesses," said Burke.
The 20th anniversary celebration continues with the opening of a pop-up store on October 20 in SoHo. Fans can purchase T-shirts, hats, posters and cassettes of the album, along with limited-edition New Era hats.