Mattel unveils doll versions of BTS ahead of K-pop group's world tour
LOS ANGELES (FOX 11) - Mattel unveiled its new doll collection featuring the K-pop phenomenon BTS.
Devoted fans, dubbed the "BTS Army," can now have their own doll versions of the band's seven members: RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.
The dolls’ fashion is inspired by looks from the group's YouTube record-breaking music video "IDOL," which features Nicki Minaj and received more than 45 million views in 24 hours.
The video dethroned Taylor Swift's previous record for the video, "Look What You Made Me Do," which gained about 43.2 million views within 24 hours of its release.
The new collection is part of a licensing agreement with BTS' label Big Hit Entertainment and will include dolls, collectible figures, games and more.
The collaboration with BTS was announced in January.
"BTS is a pop-culture music phenomenon that transcends age, culture and language," said Sejal Shah Miller, Mattel's senior vice president and global brand manager.
The toy company put out teasers on social media before the #BTSxMattel reveal.
In 2017, the South Korean boy band made history when they became the first K-pop group to reach No. 1 on the U.S. 200 Billboard chart.
BTS will kick off the North American leg of the "Love Yourself: Speak Yourself" world tour on May 4 at the Rose Bowl Stadium in Pasadena, followed by Soldier Field in Chicago and MetLife Stadium in East Rutherford, New Jersey.
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